The long standing relationship between V8 Supercar driver Craig Lowndes and automotive component manufacturer SACHS has been strengthened, with the announcement of the three-time V8 Supercar Champion as the official ambassador for the brand in Australia.
Over the past nine seasons, Lowndes has relied exclusively on SACHS shock absorbers and clutches in his Triple 8 Race Engineering prepared V8 Supercars, with the combination proving to be incredibly successful.
These triumphs have seen demand grow, with over 90 percent of the 2013 V8 Supercar field fitted with SACHS products.
The partnership with Lowndes sees SACHS branding placed on the highly visible visor of his distinctive helmet, as well on his driving suit.
After winning over 40 races using SACHS products, including four Bathurst 1000s, for Lowndes the ambassadorship is a natural fit.
"Over the years I have had a lot of success with SACHS products on track, and have had a great relationship with the brand away from it," Lowndes said.
"Shock absorbers are one of the most crucial tuning devices on a V8 Supercar, ensuring maximum performance and prolonged tyre life.
"The quality of the SACHS motorsport products is mirrored by the road car applications.
"Not only is SACHS an OEM supplier to manufacturers worldwide, including local Australian-built vehicles, the SACHS range of replacement shock absorbers now covers 95 percent of cars in Australia."
The announcement of the new association was made today at the Australian Auto Aftermarket Expo, with ZF Services Australia Managing Director Chris Adcock stating that the alignment will further grow brand recognition in the Australian marketplace.
"Worldwide, SACHS has found great success in promoting our passenger vehicle range via excellence on the race track, from Formula 1 right through many of the world's leading championships," Mr Adcock said.
"For a decade this cutting edge know-how has resulted in Triple 8 Race Engineering being the dominant force in V8 Supercar competition.
"Craig is one of the most recognisable sports people in the country, and the fact that he has had so much success with SACHS products throughout his career, makes him the perfect spokesperson for the brand.
"We have been lucky enough to work closely with Craig at trade shows and events in recent years, including the Experience SACHS Days in 2012. We look forward to taking that relationship to a new level in 2013, and we wish Craig all the best for the season ahead."
The next round of the V8 Supercar Championship will take place this weekend in New Zealand, with a return to Pukekohe Park Raceway.